Interesting. With BMW with their own cycle production and VW/Audi buying Ducati, I wonder if this is going to be an increasing trend. Also interesting that they are all German auto makers.
finally. I've been waiting for MB to get their hands on MV Agusta or another motorcycle manufacturer. They should just buy it outright and get it over with.
Aston Martin should be next on their list of acquisitions. That and now that Ferrari is being spun off from Fiat and will be doing an "IPO" which leaves them open to ownership. Last thing the auto industry and the consumers need is Volkswagen to buy it.
i don't really get "image" stuff, but as far as i can tell ferrarri's image is based on "we build F1 cars, and for a whole bunch of money you can own a really exspensive car with our logo on it".
So long as whoever buys Ferrari also buys the use of the name Ferrari for a F1 team and keeps it racing, i don't see why the image would break down.
Any way the only other companies i could see Ferrari's buyer base switching to is Mclaren with its F1 legacy, Porsche with its racing legacy, or audi with its LeMans victories.
of those all but Mclaren are already owned by vw.
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