As the old saying goes, 'if it seems to good to be true, it probably is'. I always read auctions several times when they seem to be priced cheaply - just for this reason.
Most often, on auctions without a Reserve, the Seller will end the auction early when he/she does not get the price they thought would be reached. That is when I get fairly pissed - when I am the Highest bidder at that point.
looks like a thinly vailed ad for the company....I've heard this practice is getting popular with businesses...run auctions that are really just business ads...include the business name, phone, address, then put something silly up for auction that no one actually wants but word it such that it gets tons of hits...a cheap alternative to running news paper ads or tv commercials.