Ducati's new sponsor

[mmmgood]

Ran across this at work today....FYI


( DJ ) 01/17 01:23PM PRESS RELEASE: SanDisk In Ducati Sponsorship Pact
SanDisk Zooms into Ducati Sponsorship, Backing Ducati Corse's MotoGP Team
Two-year Agreement Brings Together Two Global Names, Both
Dedicated to Excellence In Engineering

MADONNA DI CAMPIGLIO, Italy--(BUSINESS WIRE)--January 17, 2007--
SanDisk(R) Corporation (NASDAQ:SNDK), the leader in delivering
speed and reliability to digital photographers, today announced a
two-year sponsorship of Ducati Corse's MotoGP race team, a performance
leader in the high-speed world of motorcycle racing.

SanDisk's name and logo will appear on Ducati Corse MotoGP motorcycles, team
clothing and riders' leathers, the two companies said during the unveiling of
Ducati's Desmosedici GP7 racing motorcycle at the Wrooom MotoGP Event in
Madonna di Campiglio.

"SanDisk and Ducati share a passion for excellence in engineering
and performance," said Wes Brewer, vice president for consumer
products marketing at SanDisk. "Our SanDisk Extreme(R) III and IV
digital film cards have a global reputation for cutting-edge speed and
innovation, much as Ducati has a global reputation for motorcycles
that regularly beat the competition."

Claudio Domenicali, CEO of Ducati Corse, said, "We are extremely
pleased to welcome SanDisk as a new partner in our MotoGP Project.
Ducati and SanDisk are both dedicated to maximum performance, making
the partnership a perfect fit."

MotoGP is among the world's most popular motor sports, drawing
annual season attendance exceeding two million and a worldwide
television audience of more than five billion. The 2007 season
features 18 races in 15 nations around the globe.

"Photographers face almost as many challenges at the track as
MotoGP riders. Having the fastest CompactFlash card in the market at
40MB per second* makes high-performance photography, especially in
fast-action sports, much easier," said Tanya Chuang, worldwide senior
retail product marketing manager for digital imaging at SanDisk. "The
fast read speed also reduces time away from the viewfinder, because
images can be quickly offloaded through an Extreme FireWire Reader."

SanDisk plans to work closely with the wider photographic MotoGP
community. Gigi Soldano, a highly respected MotoGP photographer said,
"Capturing the many exciting moments of MotoGP racing, where riders
can reach 200 miles per hour and can be millimeters above the track on
tight turns, requires cameras and memory cards that are the fastest
and most reliable in the world. SanDisk Extreme III and IV memory
cards make my job easier, because I know I can shoot as rapidly as
possible without worrying about losing that once-in-a lifetime image."

SanDisk and Ducati expect to announce more elements of their
agreement in the months ahead.

Founded in 1926, Ducati develops racing-inspired motorcycles
characterized by unique engine features, innovative design, advanced
engineering and overall technical excellence. The company produces
motorcycles in six market segments which vary in their technical and
design features and intended customers: Superbike, Supersport, Monster
Sport Touring, Multistrada and Sport Classic. The company's
motorcycles are sold in more than 60 countries worldwide, with a
primary focus in the Western European and North American markets.
Ducati has won 14 of the last 16 World Superbike Championship titles
and more individual victories than the competition put together. Since
2003, Ducati has also been taking part in the MotoGP World
Championship.

SanDisk is the original inventor of flash storage cards and is the
world's largest supplier of flash data storage card products, using
its patented, high-density flash memory and controller technology.
SanDisk is headquartered in Milpitas, California, and has operations
worldwide, with more than half of its sales outside the U.S.

* Based on SanDisk internal testing with TestMetrix.

SanDisk's web site/home page address: http://www.sandisk.com

SanDisk's product and executive images can be downloaded from
http://www.sandisk.com/corporate/mediakit/

SanDisk, the SanDisk logo and SanDisk Extreme are trademarks of
SanDisk Corporation, registered in the U.S. and other countries. Other
brand names mentioned herein are for identification purposes only and
may be the trademarks of their respective holder(s).

This press release contains certain forward-looking statements,
including expectations for new product introductions, specifications,
applications, markets, pricing, customer acceptance and customers that
are based on our current expectations and involve numerous risks and
uncertainties that may cause these forward-looking statements to be
inaccurate. Risks that may cause these forward-looking statements to
be inaccurate include among others: market demand for our products may
grow more slowly than our expectations or there may be a slower
adoption rate for these products in new markets that we are targeting,
and the other risks detailed from time-to-time under the caption "Risk
Factors" and elsewhere in our Securities and Exchange Commission
filings and reports, including, but not limited to, Form 10-K and our
quarterly reports on Form 10-Q. We do not intend to update the
information contained in this press release.

CONTACT: SanDisk Corporation
Bob Goligoski, 408-801-1036
bob.goligoski@sandisk.com


SOURCE: SanDisk Corporation
Copyright Business Wire 2007


(END) Dow Jones Newswires
01-17-07 1323ET

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