Ducati North America Growth Prompts New Hirings

[Lewd Ferrigno]

DUCATI NORTH AMERICA GROWTH PROMPTS NEW HIRINGS
press release


Cupertino, CA (January 31, 2007) - Ducati North America announces today
several internal promotions and new appointments that are strategically
designed to support continued commercial success in North America. A total
of six new positions have been created and filled.



"I am proud to announce the new members of the Ducati family and recognize
those who have already been an integral part of our recent success" said
Michael Lock, CEO of Ducati North America. "We will continue to build this
team, with the emphasis on improving our level of service to the dealer
network and building our business for the future."



Jason Chinnock, who was recently an Area Sales Manager covering the Midwest,
has been promoted to the position of National Sales Manager. In this newly
created role Jason will oversee all aspects of Ducati sales in the United
States. Filling Jason's position will be Elliot Cho, who comes to Ducati
from the HMC Supermoto Team, and who has significant experience in the
motorcycle industry. Elliot will start with Ducati on February 1st, 2007.



On January 1st, 2007, the Ducati North America MRP Department name was
officially changed to "Ducati Performance," which will allow for a stronger
focus on the performance and accessory business. Supply Chain Manager
Dimitre Dimitrov has been promoted to the role of Ducati Performance
Manager, where he will be responsible for sales of both accessories and
apparel to authorized Ducati dealers. Supporting Dimitre will be two brand
new positions (and new hires) - Accessories Manager Jon Bekefy and Apparel
Manager Georgina Colvin. Both Jon and Georgina come to Ducati with existing
motorcycle industry experience.



The Business Development and Marketing departments will also benefit from
some internal promotions and new hirings. Sian Goad has been promoted to the
position of Advertising and Brand Manager, where she will oversee branding
initiatives and all advertising work. Kristi Blanchard has been promoted to
Network Development Manager, where she will have a direct impact on how the
brand is received and promoted in dealer showrooms. John Paolo Canton has
been hired to fill the position of Public Relations Coordinator and will be
responsible for all media communications and press activities.



Founded in 1926 Ducati builds racing-inspired motorcycles characterized by
unique engine features, innovative design, advanced engineering and overall
technical excellence. The Company produces motorcycles in six market
segments which vary in their technical and design features and intended
customers: Superbike, Supersport, Monster, Sport Touring, Multistrada and
the new SportClassic. The Company's motorcycles are sold in more than 60
countries worldwide, with a primary focus in the Western European, Japan and
North American markets. Ducati has won thirteen of the last fifteen World
Superbike Championship titles and more individual victories than the
competition put together. For more information about the Company, please
visit our web site at www.ducatiusa.com.